Wall of Love
From great collaborations
come even greater stories
End-to-End Talent Solutions for Every
Stage of Growth
Duplicate work causes headaches for fast-moving team
In the fast-paced entertainment industry, it's critical that Cartoon Network's social media strategy is organized and that the team has everything they need to create and publish compelling content. Cartoon Network's existing project management tools were holding the social team's productivity back. This resulted in a complicated workflow.
"We were using a combination of tools for task management and calendar management," says Sarah Lively, Director of Social Media at Cartoon Network. "The most painful thing was that when we needed to move a post, which is a daily occurrence, we had to make the update in both systems. You could easily see how that layer of duplicative work is time consuming."
Cartoon Network's Social Media team knew they had to find a solution that could tie social media strategy and planning together with content publishing and execution. To make that happen, they needed all of their tools into one platform.
Centralized platform streamlines workflow
The team discovered a comprehensive solution that brought all their tools together in one place. By consolidating their workflow, they eliminated the need to update multiple systems and significantly reduced time spent on administrative tasks.
The new platform offered seamless integration between planning, execution, and analytics, allowing the team to focus on what they do best: creating engaging content for their audience.
"The difference was immediate. We went from spending hours on coordination to having everything we need in one dashboard. It transformed how we work together."
With automated workflows and real-time collaboration features, the social media team could now respond to trends faster and maintain their publishing schedule without the constant burden of duplicate data entry.
Productivity soars with unified system
The results were transformative. By eliminating duplicate work and streamlining their processes, the Cartoon Network social media team saw dramatic improvements across all metrics.
Team members reported feeling less stressed and more creative, with time previously spent on administrative tasks now redirected toward strategic planning and content creation.
"We've seen a 40% increase in content output and our team morale has never been better. This wasn't just a tool change—it was a complete transformation of how we work."
The streamlined workflow allowed for better collaboration between departments, faster approval processes, and ultimately, more engaging content that resonated with their audience. The team could now pivot quickly when opportunities arose, maintaining Cartoon Network's reputation as a social media leader in the entertainment industry.
